SQUISHMALLOWS ARE LIMITED TO CANADA?

Squishmallow Collection. From Reviewed by Lindsey Vickers (https://www.reviewed.com/lifestyle/features/squishmallows-where-to-buy-why-popular)

Are Squishmallows limited to CANADA?

The increasing craze for Squishmallows makes it limited to find in Canada. They are lovely furry animals with cute little smiles imprinted on their faces. It comes in a variety of colors, sizes, and species. Squishmallows was a trending theme during the last year for casual fans and collectors alike talking about them on TikTok and Reddit. The #squishmallows on TikTok crossed over 2 billion views, while the Squishmallow subreddit has more than 12000 members.

A firm of Squishmallows, Kellytoy, claimed to have sold millions of the toys by this time last year. When you look at a Squishmallow – or better yet, hug one – you’ll see why they’re so popular and difficult to find. However, their cuteness is simply one aspect of their attractiveness. The Squishmallows have over 500 different varieties, including seasonal exclusives.

Squishmallows are popular and limited to find in Canada due to the creativity level it is being made with. These plushies are somewhat solid, a little spongy, but quite mushy. This category makes him stand out of the box from other competitors in the market.

Squishmallows are sold at Walgreens, Amazon, Five Below, and other large online and specialized shops. Squishmallows are available worldwide in limited editions and exclusives.

  GET 20% OFF FOR EVERY FRIEND YOU REFER!

How did Squishmallows become popular to CANADA?

This cuddly collectible plush toy sparked a fandom at some stage in this pandemic and uncertainty. The bulb and brightly colored plush toys have created a beanie babies' style craze amongst kids. Not only kids, but teenagers, and adults are also attracted to this popular toy over the last few months.

Even if the trend started before the epidemic, it really took off in the last year. This squish toy is a stress reliever during these months of sadness and isolation. In February 2020, The Toy Book, a trade publication reported that the company had sold over 50 million squishes.

Leonard the Lion. Courtesy of Squishmallow Official Website

Squishmallows, a series of cute toys released in 2017, became very popular with the help of social media and especially TikTok (as fans call #SquishTok). Collectors say the stuffed animals comforted them during a difficult year. The hunt for them formed a much-needed sense of community during their long isolation.

Squishmallows aren't simply adorable; they're full of personality. Each stuffed animal's tag includes not just a name, but also an in-depth description of the toy's personality. For example, Leonard the lion is a vegetarian, while Tristan is a dinosaur who also works as a personal trainer. Bobby the rabbit even uses they/them pronouns, and the official Squishmallow Twitter has verified that more non-binary plushies are on the way. Brock is a white dog with light orange patches over his right ear, around his left eye, and on his belly.

Is Squishmallows Organic?

Brock, The White Dog. Image by misstina255 from Pixabay

Squishmallows, on the other hand, are not biological. They are constructed of polyester fibers. Polyester is a robust, man-made textile that maintains its form due to its resistance to creasing. Most soft toys are composed of a poly mix - plush Cocomelon toys, for example, aren't organic either. It's an excellent fiber option for something as fluffy as a Squishmallow. They don't use any possibly harmful chemicals on the outside or interior of the fibers. The downside is that these toys are not flame retardant.

Squishmallows @ PSB Toys

Unable to find the Squishmallow that you are looking for? Come visit us at PSB Toys and you would find all the plushies you are looking for. PSB Toys offer you a wide variety of Squishmallow that you would definitely like to add to your collection. PSB has a daily buying limit so you would not end up seeing the empty racks.

Follow us on social media to stay up-to-date on our daily updates and promotions: Facebook, Instagram, and Twitter!

For more questions, you can email us at squishmallows@psbtoys.ca or visit PSB Toys.

Would you like to have a glance at the big Squishmallow Collections? Read here...

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References 

Lorenz, T. (2021, March 16). Squishmallows Are Taking Over. Retrieved from The New York Times

Squishmallows. Retrieved from Original Squishmallows

Nicole, S. (2020, February 11). Kellytoy Celebrates 50 million squishmallows sold. Retrieved from The Toy Book

Language Tablets for Preschoolers in Mississauga

Tabucation: Language Learning for Preschoolers

The Preschoolers of Today

As children around the world get more connected with IOT, it is important for them to have products that are made for fun and learning. These are products like language learning tablets for preschoolers in Mississauga! The present day preschooler's entertainment is Ipads and Iphones. This makes it difficult for them to concentrate, while also providing unlimited exposure to social media. This further leads to parents being worried about what their kid searches online. PSB offers a self - language learning tablets for preschoolers in Mississauga. This makes learning fun through game- centric education. “Tabucation” also eliminates the need for parental controls and guidance through it’s simple yet creative approach to enhance cognitive and motor skills.

Mississauga and Language Learning Barriers

Demographically, Mississauga is a fast growing economy that values diversity, giving way to relevant technological innovations. The IRCC data shows that 75% of Canada’s population growth comes from immigration. The diversity of Mississauga welcomes people from all over the world. Immigrants value traditions but the lack of knowing certain languages makes it difficult for them to communicate freely. This inability to interact in a foreign or a more native language often creates barriers in communication.

Here is a look at the growth in immigrant languages besides English in Canada. The period from 2011 to 2016 shows that a heavy percentage increase in Asian, South Asian and European languages in the country.

Language learning tablets for preschoolers in Mississauga
Asian, South Asian and European languages have become more popular.

Keeping this increasing linguistic diversity of Canada in mind, our product offers parents a chance to urge children in the direction of a communicative Mississauga! Learning new languages from a very early age will boost their academic and social confidence. It will also make them understand each other better. This will be us shaping our kids into more empathetic and mature human beings.
Our language learning tablets for preschoolers in Mississauga offer English, French, Mandarin and Punjabi as their new fun language to learn.

Language learning tablets for preschoolers in Mississauga
Children are recommended to learn languages from a younger age.

Why Tabucation: Language Learning Tablets for Preschoolers in Mississauga?

Designed with love, care and expert experience, Tabucation is an early age language learning tablet that combines fun and learning. Helping young children experience the importance of collaboration, emotional thinking, story – telling and problem solving skills. Children can now be open to exploring their smart senses. Our language learning tablet for preschoolers in Mississauga is a 2- way tablet. It combines digital with a magic slate at the back to practice handwriting, drawing and written language skills.

Language learning tablets for preschoolers in Mississauga
Exploring and learning together is the new social!

Tabucation Makes Spending Feel Like a Fun Investment!

Tabucation is an investment for families that want their kids to learn new languages and diversify their outlook through fun games. Learning languages has always been fun however older students often lose touch because of lack of practice, insufficient study material or lack of time once they start school. This is where Tabucation comes in play!

As children are growing, their brains are more open to exploring, learning and adapting to information that is visually appealing. It gives the touch of games and enjoyment! Tabucation can be your child’s smart, language learning best friend in Mississauga! They can choose and play from a wide set of game genres offered in the PSB App Store. What’s more interesting is that they can customize their game settings basis the language they are keen to learn! This allows children to not only have fun while learning but also prepares them for a fantastic career with secured multi-lingual skills!

Tabucation helps your child start early by introducing them to the experiential learning offered by the digital world on their own smart tabs!

Language Learning Apps for Preschoolers in Mississauga Respect Data Privacy 

With an inbuilt PSB App Store, Tabucation makes sure your child’s data privacy needs are met. While the PSB’s games do not access personal data, they also make sure to limit content. This is done basis age groups making comprehension feel easy and fun!

Language learning tablets for preschoolers in Mississauga
Children do not have to worry about privacy concerns!

Come visit us for an in-store demo!

The PSB Toy Store is open for walk in demos!

Biggest Squishmallow Collections Ever

There’s No Such Thing as Too Many Squishmallows

A collection of Squishmallows arranged according to colour. Starting at red on the left down to blue on the right.
Collection of colourful Squishmallows – Courtesy of TODAY from https://www.today.com/parents/what-are-squishmallows-where-can-i-find-rare-squishy-t212183

The Squishmallow Craze: What Inspired the Biggest Squishmallow Collections?

In the age of social media, a brands fame can come overnight. This is what happened to Squishmallows. These cute plush toys feel like they are stuffed with marshmallows, making them the perfect friend and cuddle buddy. Besides their cute look and fun personalities, what makes them so popular? Squishmallows is known for its frequent releases of rare and limited lines. This makes fans want to collect them all before it’s too late. In addition, rare and limited lines contribute to the brand’s exclusivity. Because they are exclusive, they are more desirable than other plush toys. You will be shocked by the biggest Squishmallow collections.

Squishmallows appeals to people of all ages from around the world, as well as social figures and celebrities like Charlie D’Amelio. With over 800 unique Squishmallows, the demand for new designs shows no sign of stopping. As a result, many have taken their hobby to the extreme by spending a lot of money on the brand. This post will break down the top 3 biggest Squishmallow collections and the people behind them.

Top 3 Biggest Squishmallow Collections

Rebecca Brown’s Collection

Rebecca Brown sitting in a large pile of Squishmallows with her arms in the air and a happy expression. Rebecca Brown has one of the biggest Squishmallow collections.
Rebecca Brown and her impressive Squishmallow collection – Courtesy of the New York Times from https://www.nytimes.com/2021/03/16/style/squishmallows.html

Although this craze began before the pandemic, many found comfort in Squishmallows during this hard time. One university student took this time to take her collection to new heights and found comfort and community in her collecting hobby. Rebecca Brown, 21, has a wide array of 325 common and rare Squishmallows. During such an isolating time she connected with her classmates on zoom and bonded over a shared love for the plush toys. However, with rising interest, Brown has some concerns. As a result of the demand, she worries that they will become harder to find. As she continues to build her collection, she has found many empty store shelves that have been cleared out by other people. But in some ways, it makes the hunt even more exciting.

Alana Marie’s Collection

A living room filled entirely with Alana Marie's Squishmallow Collection. Alana Marie has one of the biggest Squishmallow collections.
Alana Marie’s living room filled with her Squishmallow collection – Courtesy of Squishmallows Official Facebook

Another one of the biggest Squishmallow collections was posted to Squishmallows’ official Facebook page, Courtesy of collector Alana Marie. This collection consists of 436 plushies, enough to fill an entire room. Alana Marie does not post about her collection on social media like many of her fellow collectors, but we are happy to see that she shared through the Facebook page. This post got a great reaction from fans because her collection filled an entire room. One user commented, “There are NOT ENOUGH Squishmallows in this photo. There will never be enough.” This shows just how much people love the brand.

Squishmallows Emma’s Collection

A selfie of Emma with a happy expression posing with a stack of Squishmallows behind her. Emma has one of the biggest Squishmallow collections.
Emma with some of her 460 Squishmallows – Courtesy of @squishmallows.emma on Instagram

Lastly, one teen has taken to social media to show off her Squishmallow collection. Emma, who goes by Squishmallows Emma on Instagram and YouTube, has collected 460 of the plush toys to date. Emma’s collection is not complete as she wants to continue to purchase more. She has 7,408 followers on her Instagram and an additional 5,440 subscribers on YouTube. Emma uses Instagram to share her collection and where she found her Squishmallows. She also uses Instagram to connect with other fans of the brand. In addition, her YouTube videos show off her collection and follows her as she hunts for new releases. Due to her dedication, Emma has made a brand for herself based on her love for Squishmallows. As a result, some might say Emma is one of the best collectors around. A collection like Emma’s is one that many wish they had.

How to Grow the Biggest Squishmallow Collections

How many Squishmallows do you have in your collection? Are you already a collector, or are you just a beginner? If you are looking to take your collection to new heights, come to PSB Toys Mississauga today and check out our selection. With lots of new arrivals, you don’t want to miss what we have to offer. For this reason, PSB Toys wants to help you achieve your dream Squishmallow collection. Use the QR code down below to redeem a Squishmallow deal in-store.

QR code that can be scanned to unlock a mystery deal in-store at PSB Toys

Looking for more Squishmallow content? Check out this post which looks at the Top Squishmallows List in Ontario.

References

Lorenz, T. (2021, March 16). Squishmallows Are Taking Over. Retrieved from The New York Times

Gawel, B. (2021, March 19). What are Squishmallows? What parents should know about the hot toys. Retrieved from TODAY

@squishmallows.emma. (n.d.). Instagram. Retrieved from Instagram

Educational Tablets for Toddlers | Mississauga

TABUCATION

Searching for a fun/educational toy for your child? WE GOT YOU! The Tabucation is the best fit for your toddler. A kid-friendly educational tablet that is packed with 30+ educational apps. It creates an environment that guides your child’s brain and aims to make learning fun. The educational tablet has a very easy to use software. It is child proof and durable. 

Girl using a tablet to learn.

What does an Educational Tablet do?

A modern educational tablet (Tabucation) is filled with ultimate features to enhance your child’s learning capabilities through various video games installed in it. Tabucation is focused on fun-learning because it is important for the kid to learn to give their complete attention to the tablet therefore, they enjoy what they learn. The educational tablet is bilingual and has been designed to enable your toddler to learn new languages such as English, French, Mandarin and Punjabi. The educational tablet focuses on a toddlers' cognitive thinking skills. It has a first generation stylus. It is used to teach children to write and draw. This makes sure that children do not lose the hang of writing.

The Benefits of Tabucation!

The Educational tablet has different levels (Beginner, Intermediate and Advance). Each educational tablet is filled with learning modules in which your child will have to clear a level to pass on to the other. As your child’s brain grows there is an increase in the level of difficulty which challenges your toddler to do better. This focuses on expanding your child’s analytical thinking capabilities. It hence encourages them to take on new challenges after a game ends. At the end of every game there is a reward to keep your toddler motivated. Tabucation has its center of attention on the child to keep them engrossed for long hours and challenging their capabilities. There are no tests, the toddler will have unlimited chances to repeat a level. The correct answer is always taught at the end of every level if answered incorrectly.

When should a toddler be introduced to technology?

“The best time to introduce a child to a tablet is when they are at least 2 years old” (Mark Zadvinskis, 2021). Nowadays, every child  has learned to use technology. The educational tablet has restricted all social media contents and eliminated all parental controls because the content it showcases is already filtered. The operation of the Tabucation is confined between learning and gaming. It’s their world with your rules! There is an application through which parents can track their toddlers progress to decide and schedule which learning modules they want to introduce to their children. The educational tablet also has a self-updating feature most importantly introduces new learning module grade wise and plans on giving your child never ending knowledge.

Why choose Tabucation?

“Some research indicates that specific apps and games can enhance kids' ability to concentrate” (Heba Hasan, 2015). After the Coronavirus pandemic, we have seen a drastic incline in the use of technology. It has become obligatory for everyone to shift to technology most importantly to function and keep up with the entire world. Tabucation focuses on toddlers to become tech-savvy. What’s more, Tabucation does not need an internet connection. So now your toddler can learn on the go. They can also listen to thousands of hours of fun, educational and inspirational audible books which are already downloaded on the tablet. It has a durable protective case and screen protector which protects the tablet against dust, bumps and drops.

FREE REPAIRS FOR 1 YEAR. Tabucation has a warranty for one year that provides completely free repairs for 1 year.

Two kids learning on their tablets
https://www.insureinfoblog.com/tag/kids/

Features-

  • Long battery life
  • 30+ educational applications
  • Controlled screen time
  • Games only tablet
  • Educational/Fun learning
  • 16GB Storage
  • Multilingual capability (English, French, Mandarin, Punjabi)
  • Durable/Child proof
  • Includes a USB charger
  • Stylus to practice writing and drawing
  • Protective case
  • Screen protector

References

https://www.hggear.com/blog/when-to-introduce-your-child-to-a-tablet

https://www.techtimes.com/articles/38846/20150311/9-best-apps-to-train-your-brain.htm

 

“Can I Tumble Dry My Squishmallow?” We Say No

We’ve got better options to keep your squishy friend looking as good as new without tumble drying your Squishmallow!

Cleaning a Squishmallow sounds as easy as throwing it in the washing machine and letting your Squishmallow tumble dry – and it is! But such convenience comes with consequence and you might lose out on the cute shape Squishmallows come in. Here’s why you should never tumble dry your Squishmallow, along with some tips on how to take care of your Squishmallow.

The official Squishmallow banner from Jazwares to showcase a few Squishmallow plush toys.
Squishmallows “Love at First Squish” banner – Courtesy of Jazwares from https://www.jazwares.com/brands/squishmallows

What are Squishmallows? Why are they so popular?​

Squishmallows are the latest trendy toy to hit the Internet. They’re cute, cuddly, and collectible with their own names and unique backstory that add to the appeal of the plush toys. With thousands of Squishmallow plush toys to offer, Squishmallows also come in a wide range of themed groups, also known as “Squads.” Whether you’re into animal plush toys or Disney themed plush toys, there’s a Squishmallow for just about anyone!

While plush toys are generally known to be for kids, these soft, marshmallow-like toys are perfect as a companion for all ages. It’s especially important to take good care of your Squishmallow so it can keep its cute shape and fluffy sensation for longer, as well as its soft, cuddly exterior.

Looking for a Squishmallow to take home? Check out PSB Toys’s post on the Top Squishmallows in Ontario!

Squishmallows look great on display, but they still need to be cared for! Squishmallows are friends and a little extra time spent on caring for your Squishmallow can go a long way. So, how do you take care a Squishmallow? Especially without washing and throwing your Squishmallow in the machine to tumble dry? PSB Toys has a few quick tips and tricks that will make Squishmallow cleaning easy and hassle-free.

#1: Caring for your Squishmallow begins right when you open the package.

It’s exciting to bring home your new Squishmallow companion that sometimes we forget that we could damage our new, cuddly friend just from opening the package. Keep sharp objects away from the package, or at least be careful with them so you don’t accidentally damage the Squishmallow before you can even pull it out from its package.

An 8 pack Squishmallows Plush Set with a variety of smaller 5 inch Squishmallows
8 pack Squishmallows Plush Set – Courtesy of Walmart from https://www.walmart.com/ip/Squishmallows-8-Pack-5-Mini-Plush-Set/601887623

#2: Use a damp cloth to spot clean your Squishmallow. No need for a washing machine!

According to the official website, Squishmallows can be spot cleaned with a damp cloth. If your Squishmallow gets a small stain on the side, you can use a wet wipe or a stain remover to get rid of the unwanted blemish quickly. But make sure you don’t throw your Squishmallow in a washing machine! This could mess with the shape of your Squishmallow and ruin the texture of the fabric so it won’t be as soft as it should be.

#3: Do not tumble dry your Squishmallow! Let it air dry instead.

A Squishmallow tumble drying in the drying machine.
Screenshot of a Squishmallow Tumble Drying in a Drying Machine – Courtesy of YouTube from https://www.youtube.com/watch?v=42fwg4R9owU

Once your Squishmallow is clean, let it sit out to dry. Low heat is the best way to go as Squishmallows and applied heat don’t mix well together. Make sure to avoid using hair dryers, irons, or any other heated appliance. Yes, that means staying away from the drying machine.

It’ll take awhile before you can comfortably cuddle your Squishmallow again, but it will hold its shape and look as cute as when you first got it!

#4: Cut any loose threads you might see.

The official website states that it’s rare for a Squishmallow to have loose threads, but not impossible. If you do end up seeing any loose threads on your Squishmallow, do not pull it! Instead, grab a pair of scissors and cut the thread off as close to the seam as possible. This prevents any possible damage that could be done to the fabric. We don’t want any unraveling to happen, right?

A bright, colourful collection of Squishmallows on a hammock
A Collection of Squishmallows – Courtesy of Variety from https://variety.com/2021/film/news/squishmallows-film-tv-caa-1235035527/

Squishmallows have blown up in popularity in the past few years and it’s obvious why. These plush toys are known for their cute, soft exteriors. Heck – the Squishmallow slogan is “Love at First Squish.” Like any other collectible, they’re great to have on display for aesthetic purposes, but Squishmallows aren’t meant to be just for display. 

Squishmallows give a great sense of comfort just from cuddling with it, playing with it, and sleeping with it. It’s important to take care of your Squishmallow if you want it to last long, so make sure to follow these tips to keep your Squishmallow looking and feeling as good as new.

Want more on Squishmallows? Check out our post on The Biggest Squishmallow Collections Ever!

Got some Squishmallow-care tips of your own? Comment below!

Why Your Kids will Love Our Fun New STEM Toy, And Why You Will Love Them Having It Too.

Kids building a stem toys in mississauga

PSB has launched a fun STEM toy in Mississauga, “Rov, The Geeky Rover.” All parents will know that having their kids engaged is the most important. Rov is the perfect toy for your kids. So, the toy provides hours of fun that both child and parent can enjoy. Because of this, Rov is a buildable toy where your kids can fulfill their wildest dreams. And the Toy improves their mechanical and problem-solving skills on their own. As a result, your child will learn the basics of energy conversion and electrical circuits. Once your children have finished everything the product is still worthwhile as it could be put on display. Leading your child to be proud of what they have accomplished.

Now that we have gone through why your child will just adore this toy it is time to tell you the parents. STEM is the largest growing field for the future. Because of this, this toy will teach them how and why they will love science, technology, engineering, and math. This toy will allow them to start to find their interests within these fields and grow. As a result, what more could you want as a parent? This toy provides your child to find their interests but also puts them on the path for a bright future.

To learn more about our toys

Why a Fun Educational STEM Toy Should be Your Top Priority when Purchasing Toys

There is always a need for education. Education is one of the most important factors to a child’s development. It teaches kids a multitude of different skills that will improve much needed skills (Educational Playcare, 2018). Educational toys provide an educational benefit are even more important, as kids need to be learning while having fun to improve as much as possible. Using our toy your child will have a growth attention span.

If your child is engaged in learning, children find it easier to screen out distractions (Playskipy, NA). Your main priority is to give them educational toys. Our STEM toy can instill creativity and imagination into the children our toy reaches. This leads to our fun stem toy in Mississauga to be the best option available.


To learn more about how educational toys help your child

Benefits of  Fun Interactive Toys Help Your Kids

  • Increased critical thinking, problem solving skills, and reasoning

  • Improved creativity and experimentation

  • Better coordination abilities

  • Learning and development of skills related to logical sequencing

Kids Interacting with Stem Toys

STEM Toys What are They and Why You Should Care

Kids Playing with their parents with STEM toys

STEM is a way for children to learn concepts in Science, Technology, Engineering, and Mathematics. This learning leads your children to a bright future. Our new toy teaches engineering and science skills mainly but there are other toys that focus on other subject areas. STEM toys encourage children to think outside the box. As a result, developing creative solutions that are not teachable in a school setting. Another benefit to your child interacting with our toy is it teaches foundational skills. Such as critical thinking, teamwork, trial and error, problem solving, and independent learning.
STEM education extends far beyond what is taught in the classroom. Since STEM subjects are taught independently in school, STEM toys offer children the opportunity to pull knowledge in each of these subjects to solve the problem at hand. Overall, your children will benefit STEM toys offer is far better than purchasing a generic toy.

To learn more about the importance of STEM Toys in your child's development

Where to find Fun STEM toys in Mississauga

References

Educational Playcare. (2018, November 29). Why Educational Toys Are Important to a Child’s Development. From Educational Playcare: https://www.educationalplaycare.com/blog/why-educational-toys-are-important-to-a-childs-development/

Playskipy. (NA). WHY ARE EDUCATIONAL ACTIVITY TOYS IMPORTANT FOR YOUR KIDS? From Playskipy: https://www.playskipy.com/blog/educational-activity-toys/

Wanna Know Something About Our Cafe!!

Our café is PSB Speakeasy café. It is a new fast food restaurant owned by smaller private companies opened in HMC and Davis Campus of Sheridan college. Food products like: Pizza, Ice cream, Bubble tea, Butter Chicken and so on. It focusses on determining unique products that will be desired by Sheridan students and also drive awareness between students and increase sales. This Café is in the Canadian fast food industry. Main products are alcohol infused beverages. Our unique selling point would be our key products: Hot Boozy Coffee, Pina Colada Cupcakes, Bruins Bruno, Strawberry and Cantaloupe Smoothie. Speakeasy will also host special events like paint nights, DIY nights, Live performances twice a month to bring excitement and buzz surrounding the café. Food item of the month Opportunity which will be mainly international food that will be suggested by the customers. At end, Speakeasy café will be inputting quiet rooms in the back of the café, where students and faculty can book out the space to conduct meetings, study sessions or to work on projects and assignments. The target audience for our USP are Sheridan students, professors and alumni. In our campaign we are giving away free samples of our key products which would grab the attention of the audience, as our products are unique and sold for the very first on campus. Audience would get a chance to experience the flavors during our promotion campaign for free of cost and provide us their feedback, which will be considered. Our promotions, pre-campaign will be done around the campus through SSU’s TV ads, SSU social media channels- Facebook, Instagram, Twitter and Snapchat, Flyers on the campus and also announcements will be done in class by the volunteers. As our products are all unique and only available in Sheridan College at our PSB Speakeasy Cafe the primary benefit would be our location, which is in the college and right next to our competitor The Den, ambience, facilities(seating, workshop rooms, meeting rooms) and our products.