The product that we would be offering is the PSB fitness gym with features including: 24/7 access, high quality facilities, and brand-new equipment. This gym will offer personal training sessions and allows for customers to have the opportunity to work achieve their fitness goals. The product USP is “the only gym in your price range that offers personalized training plans”.
The pricing of this gym is bargain. It will be $16.99 bi-weekly with a $50 enrollment fee unless you sign up in the first month. This gym is a bargain because it has similar amenities of other gyms but a cheaper price. To enroll, customers have to pay $50 which is considerably lower than most gyms in the GTA. The USP for price is “Customers are provided with all-inclusive classes for only $16.99 bi-weekly with a $50 enrollment fee which is half of what competitors are charging.”
The place that customers can purchase our membership is at the campus athletic reception desk or online through the Sheridan athletics website. The gym is located in Toronto, Mississauga, and Brampton. Toronto is the hub spot of the GTA and is heavily populated. This is beneficial for this gym because it would attract new customers and allow for new and returning customers to visit. Mississauga houses a lot of students so this gym would attract them and be affordable. Brampton is another location that houses a lot of students so PSB would be the most ideal for students to join. The USP for place is “Customers can purchase the membership online which most gyms do not permit you to do”.
The promotion we are choosing to use is sales promotion as our main strategy. When members sign up, three complimentary personal training sessions will be given. A bonus pack will also be provided to the gym members with a new gym bag when they sign up. The theme of our promotion is “Work Hard, Feel Proud”. The promotion USP for PSB “Three complimentary personal training sessions once registered”.
“Spend Less, Get More” please contact PBS Fitness at 416-768-3748 or email us at PSBFitness@outlook.
