The Cafe:
The name of our cafe c is ‘The Nik baker’s’ and it is located in Davis Campus across the Den in H-building. The cafe is having variety of things for appealing to international student, faculty members too. The cafe’s having smoothies, the meal bowls, attractive muffins etc. It is most preferable by students because of the quality of food and for great customer services. The food is high in nutrition, so health conscious ones are admiring it more and more and they are their main target too.
OBJECTIVE:
The cafe’s main motive to meet with consumers expectations and to appeal them. They are following the unique or new techniques for the sake of getting name and fame all around the café market areas. It comes in positive results as the strategies are enhancing the sales by weekly and on monthly basis also. Their first and foremost goal is to keep an eye on their market segments- students and faculty. The goal of the operation is that to make about $ 20,000 in a week (minimum). The cost is counted as less, as compared to another cafe.
KEY PERFORMANCE INDICATORS:
- Having nutritious baked goods.
- Provide food at cheaper prices.
- Long-lasting positive impact on both segments.
- Meeting with consumer’s desires.
- Promoting with the help of different social sites.
USP PERSONA UPON KEYWORD SEARCH PHRASE:
- The target audience, the students love to try new and different baked goods and also new drinks.
- Members of faculty can have cup of coffee or whatever they like in the cafe. They can spend their leisure time by doing some activities too such as reading books etc.
- The other main thing that students can also make their day better by having our drinks and having fun.
- Cafe provides a food which is rich in fiber and nutrition for the health-conscious people.
- Food colors.
- Updated bowls of meal
- Use of digital promotion.
- Student can have 10% additional discount on food items by using their I’D cards.
- Add some toppings on shakes and on smoothies.
- Serves free items on some special occasions and on weekends.
1 .Firstly our motto is to achieve the business goals.
- Research on marketing analysis for identification purposes such as where the other cafés are standing in the market.
- Follow the smart marketing objectives.
4. Techniques
- Method
The main purpose of our cafe is that EAT GOOD, FEEL BETTER, LIVE THE BEST. It basically shows about the delicious food items as it has nutritious and other items too. They provides their best for making customers satisfied. Followings are some images of cafe. are some images which is related to the cafe.
KEY FOOD ITEMS:
- The list of our delicious products is as follows:
- French Vanilla espresso shake.
- Double chocolate cream shake.
- Bagels.
- Bangladeshi styled Chai.
The main principle focus of this cafe is that to follow the 4p’s of the market which is product, price, place and promotion, and advertising research is additionally rely on these 4p’s. From that point forward, they should concentrate on the objective market basically on universal understandings since it is an Indian Cafe, staff and close by individuals. Besides, their fundamental plan is that to fulfill the client needs and pull in more individuals. They likewise follow their diverse showcasing procedures which help us to develop in the market and expanding the deals of the business.